High Shopping in Sofia Resembles Public Opinion Tax

High Shopping in Sofia Resembles Public Opinion Tax
Ñíèìêà: Bulgaria-news Jean-Christophe Tevenin

Elite brands make PR during a plague opening boutiques of world luxury labels in a period of tightened crediting

 Boris Angelov | 26.01.2009 19:54

The boutiques opened at the end of last year in a legendary shopping place in downtown Sofia pay rents of EUR120 a square meter for areas of at least 300 m2. The number of customers shopping in the highest price segment does not exceed 1000 persons in the whole country. The strongest is the Plovdiv group. A few rich families from this city shop extremely actively, with family wardrobes reloading often exceeding BGN 100,000 a season. Many do shopping just in order of placing themselves as a part of a community, the club of the rich and famous.

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